LIMITED EDITION PACKAGING, INTERACTIVE CAMPAIGN, EXPERIENCE DESIGN, BRANDING
Conceptualize and create a collaborative campaign which gamifies Burger Kings current delivery service and appeals to a youth market.
CONCEPT & BUSINESS:
Burger King is daring its customers to get away from their screens and get busy living. Whopper Dares is a multifaceted, disruptive campaign focused around making every delivery experience customisable and interactive. Customers are able to assign a dare to their friend on the Burger King app which would be custom printed on their Whopper and delivered to their door. The more daring, the more Whopper points, the higher the royal ranking. Burger King is as serious about food as it is about living a great story.
Graphic & Digital Design