Nomad Wearable Tech
BRANDING, LOGO, BRAND STYLE GUIDE, LAYOUT DESIGN & TYPOGRAPHY
Create a innovative brand and identity guidelines for a established wearable health technology business with a strong focus being placed on typography.
CONCEPT & BUSINESS:
A detailed brand was created which was based off of the famous quote by Carl Sagan, "Exploration is in our nature. We began as wanderers, and are wanderers still". This concept focused on the actions of a nomad, who depends on mobility and every shifting movement, in order to innovate one must keep exploring and pushing the boundaries of the known. The Ambiguity typeface from the renowned Monotype with its clean line work and wide letterforms was celebrated throughout the identity.
Nomad Technologies (ISTDs)
Graphic & Digital Design