REBRANDING, LOGO, BRAND STYLE GUIDE & PRODUCT DESIGN
Develop and execute a rebrand and craft a new brand style guide for the iconic South African beer brand, Lion Lager.
CONCEPT & BUSINESS:
An innovative approach was taken to recreate the Lion Lager brand in the eyes of a youthful South African target market. A new logo featuring the iconic lion head was utilized but with a distinct hipster aesthetic. A colour palette focusing on bronze was chosen to compliment the brand and to allude to a gentrified aesthetic, such as can be seen in factories, breweries and bar taps.