Lion Lager 

-2018

REBRANDING, LOGO, BRAND STYLE GUIDE & PRODUCT DESIGN

PROJECT BRIEF:

Develop and execute a rebrand and craft a new brand style guide for the iconic South African beer brand, Lion Lager.

CONCEPT & BUSINESS:

An innovative approach was taken to recreate the Lion Lager brand in the eyes of a youthful South African target market. A new logo featuring the iconic lion head was utilized but with a distinct hipster aesthetic. A colour palette focusing on bronze was chosen to compliment the brand and to allude to a gentrified aesthetic, such as can be seen in factories, breweries and bar taps.

CLIENT:

Lion Lager

WORK TYPE:

Graphic Design

Proudly created by Dean Sartor. © 2020