INTERACTIVE DIGITAL BILLBOARDS, ONLINE GENERATOR, VIDEO & GRAPHIC DESIGN
Conceptualize an interactive digital campaign which brings positivity back into people's lives using the classic Baker's Zoo Biscuit brand as a base.
Baker's Zoo Biscuits
CONCEPT & BUSINESS:
A creative concept was developed in the form of the #JouBiskit social campaign, designed to celebrate South Africans and their everyday achievements through the historical fun and excitement associated with Zoo Biscuits. By creating a digital campaign in the form of dynamic digital billboards, an online Zoo biscuit generator and social media sharing all focused around the phrase "You Biscuit!", it allows small wins to become important again and helps to foster positivity, by recognizing everyday heroes and local role models.
Graphic & Digital Design
AWARDS OR COMMENDATIONS: