IN-STORE PROMOTIONS, SUSTAINABLE PACKAGING, INTERACTIVE CAMPAIGN, BRANDING
Conceptualize and create a collaborative campaign which rebuilds teenager’s imagination by reintroducing them to hands on play and LEGO.
CONCEPT & BUSINESS:
Through an activation we strategically placed the LEGO brand back into teens everyday lives, by taking traditional fast food containers and coffee sleeves and transforming them into completely sustainable, pressed cardboard LEGO bricks. With on package instructions, physical posters, digital adverts and social media, we encouraged teens to pull apart the packaging and build anything they could imagine which represents their creative interests. In this way reigniting their passion for the brand and their own potential to rebuild the world through handmade imagination.
The LEGO Group
Graphic & Digital Design