CAMPAIGN, BRANDING, LOGO, MOCKUP & DIGITAL BILLBOARD DESIGN
Design a campaign to, provide a solution, promote change or raise awareness around the social issue of food waste.
CONCEPT & BUSINESS:
A creative campaign titled #ImStillPerfect was created to help eliminate food waste and raise awareness for unnecessarily discarded foods. Appropriate branding, digital billboards, food trucks and infographics were created to place focus on utilizing those fruits and veg which are deemed to be ‘ugly’ and not suitable for use by retailers and consumers.
Food Forward SA