ICRC Stop Motion 

-2019

STOP MOTION FILMING, VIDEO EDITING, CAMPAIGN & INFOGRAPHIC DESIGN

PROJECT BRIEF:

Create an empathetic campaign for the International Committee of the Red Cross (ICRC) to raise awareness for those lost or missing in mass casualty events.

THE CAMPAIGN:

Finalist in the ICRC Forensics Competition (2019) and entrant into The Loeries (2019).

CLIENT:

International Committee of the Red Cross (ICRC)

WORK TYPE:

Graphic & Digital Design

CONCEPT & BUSINESS:

A campaign which made use of a two-minute commercial and interactive infographic was created to raise awareness for what the ICRC does within the African continent. The main idea for the commercial was based off the insight that clothing is universally recognised by people of all cultures, tribes and religions (especially across Africa) and is used as a form of self-identification and definition. In the case of mass casualty events, clothing is one major way in which bodies can be identified by loved ones or community members, especially in poverty-stricken regions where the deceased are often not carrying any identifying documents and have no medical or dental records. Read More >

FULL CONCEPT:

When we first started research into the International Committee of the Red Cross (ICRC) and their forensic unit, we were deeply moved by the incredible work that they do. The forensic unit deals mostly with the Management of the Dead (MotD), to help ensure that the deceased are treated respectfully in high casualty prone areas and to encourage support from individuals and communities. We found that due to armed conflict, natural and other disasters, health care and other human rights issues, many people are displaced and separated from their families. Reading the stories of some of these vulnerable migrants, refugees and internally displaced people was an extremely emotional experience for us and we couldn’t even imagine how difficult it must be for family members to not know the whereabouts of their loved ones, or even if they are still alive or not.

In these terrible situations, even though loved ones are separated from one another, they still have hope and an unbreakable emotional bond that connects them. We wanted to explore this bond and the connection between people in times of unimaginable difficulty. We visualised this bond as a thread and realised that there is a story, a person and a life behind every article of clothing, personal possession or deceased person left in the wake of a humanitarian disaster. We aimed to show people that there is a life behind every thread and use this as a metaphor for how we are all connected in the event of a humanitarian disaster. We wanted to remind people that the deceased are not simply things to be disposed of like lost clothing but are still people who mean everything to their loved ones and need to be treated with dignity and respect, even after death. 

We really wanted to convey the strong emotions and harrowing journey that some of the victims and ICRC volunteers go through. To achieve this, we created a two-minute commercial to raise awareness for what the ICRC does within the African continent. This commercial was created to act as a highly emotional and inspirational advertisement, which aims to garner support from potential volunteers and donors who could assist the ICRC with their mission. The main idea for the commercial was based off the insight that clothing is universally recognised by people of all cultures, tribes and religions (especially across Africa) and is used as a form of self-identification and definition. In the case of mass casualty events, clothing is one major way in which bodies can be identified by loved ones or community members, especially in poverty-stricken regions where the deceased are often not carrying any identifying documents and have no medical or dental records.

From this powerful insight we aimed to show people through the use of stop motion filming and metaphorical storytelling, that there is a life behind every thread and illustrate that bodies in disaster zones can be likened to lost articles of clothing which still belong to someone and are connected to them by an invisible thread. Even if the deceased are fragmented, the idea we hold in our minds of what defines them as a person still connects us. This idea was showcased through the use of real clothing throughout the commercial and aims to show how the ICRC endeavours to identify these bodies, recover them and provide them with a dignified end leading to the reconnection these broken threads between those lost and their loved ones.

This project taught us that There is a Life Behind Every Thread and we would like to thank the ICRC and their volunteers for the incredible work that they do in reconnecting these threads.