Harney & Sons
REBRANDING, LOGO, PACKAGING & PRINT ADVERT DESIGN
Rebrand the Harney & Sons Fine Teas brand to assist in successfully introducing their luxurious, high quality tea product into the African market.
CONCEPT & BUSINESS:
A solution was created to better appeal to the Harney & Sons local target market. A strong premium feel which makes use of an African colour palette was used to create a new logo and print advertisement. A crown made from tea leaves with a complimentary sans serif typeface was created to be used as the new logo.
Harney & Sons Fine Teas