Harney & Sons 

-2018

REBRANDING, LOGO, PACKAGING & PRINT ADVERT DESIGN

PROJECT BRIEF:

Rebrand the Harney & Sons Fine Teas brand to assist in successfully introducing their luxurious, high quality tea product into the African market.

CONCEPT & BUSINESS:

A solution was created to better appeal to the Harney & Sons local target market. A strong premium feel which makes use of an African colour palette was used to create a new logo and print advertisement. A crown made from tea leaves with a complimentary sans serif typeface was created to be used as the new logo.

CLIENT:

Harney & Sons Fine Teas

WORK TYPE:

Graphic Design