BRANDING, LOGO & PACKAGING DESIGN
Design and create sustainable packaging for a new brand of personal soap.
CONCEPT & BUSINESS:
I developed a personal soap brand focused on a youthful gaming target market named GoodGame Soap. Therefore, style, colour palette, material and iconography was developed to fit onto 100% recyclable or dissolvable packaging. Four separate packaging variants were created which would make use of a Poly Vinyl Alcohol solution and similar design style. This would allow for the soap and its packaging to be placed in warm water and dissolve away, enabling minimal waste and hassle on the consumer’s side.
GoodGame - Gold Pack