LOGO, BRANDING & PACKAGING DESIGN
Conceptualize a brand that gamifies a everyday activity, product or task. Create the brand's product packaging and unique point of sale advertising.
CONCEPT & BUSINESS:
The brand GeoSeekerz was developed which offers an outdoors GPS guided game that aims to create a new perspective on competitive hiking and trail running. Earning points in the game can result in users redeeming them for discount vouchers provided by sponsors. A unique laser engraved packaging for the GPS game was created along with appropriate branding, inserts and in-store promotions.
GeoSeekerz - Garmin