Every Brick Counts
LIMITED EDITION PACKAGING, INTERACTIVE CAMPAIGN, DIRECT MAIL, BRANDING
Conceptualize and create a campaign which promotes wildlife conservation in a fun and interactive way while creating teachable moments for children.
The LEGO Group
CONCEPT & BUSINESS:
Education has proven to be a key tool in overcoming the global wildlife crisis and LEGO is in an ideal position to help children understand the problem with its range of themed toys. Thus, an interactive campaign which places promotional sets in front of children was created. This campaign turns the idea of species disappearing into a tangible feeling that children can understand on a base level, while illustrating that even they can have a positive impact on conservation.
Graphic & Digital Design
AWARDS OR COMMENDATIONS: