Cape Town Rebrand 

-2020

REBRANDING, LOGO, BRAND STYLE GUIDE, TOURISM & CITY IDENTITY

PROJECT BRIEF:

Conceptualize and execute a rebranding for The City of Cape Town which focuses on the unique locations, attitudes or surroundings of the city and her citizens.

CONCEPT & BUSINESS:

An in-depth rebrand was conducted for Africa's premier smart city; The City of Cape Town. Each element, from the design of the logo, patterns or colour palette was created directly from inspiration taken from the city or it’s surroundings. Simplistic line work was used to capture and embody all the elements which make the city an exceptional place to live.

CLIENT:

The City of Cape Town

WORK TYPE:

Graphic & Digital Design