101 Uses of Bicarb
CAMPAIGN DESIGN, REBRANDING & VIDEO EDITING
Create an campaign which highlights the importance of an everyday brand like Robertson's Bicarbonate of Soda to a South African target audience.
Finalist in The Loeries (2019).
Robertson's Bicarbonate of Soda
Graphic & Digital Design
CONCEPT & BUSINESS:
An awareness campaign was created to showcase to consumers that Robertson's Bicarbonate of Soda is actually many products.The campaign was showcased in the form of the 101 uses of Bicarbonate of Soda via in store advertisements, print adverts, social media adverts, giveaways, radio adverts and an explanatory overview video.